Tag Archives: Ravenna
Decisions of the head
Origami were commissioned to create a new brand strategy for two newly-combined car repair activities. Origami’s objective was to communicate the increased value generated by the combined services without alienating their existing client base. In the development of our understanding of Carnevali&Stern’s market it became obvious that there was a need for a feet-on-the-ground solution [...]
Brands need to entertain like never before
Even the once considered stuffy area of B2B communication now has many players who fully embrace entertainment as a valuable brand asset. Mirabilandia, one of the largest theme park in Europe, know better than anyone that if they’re not continually 100% in tune with their customers’ concept of entertainment they’ll lose their long established reputation [...]
Feet-on-the-ground communications