Elevation to new heights
This is a panel that is positioned behind a glass elevator extending for the whole of the hotels’ five floors (18 metres). The brief was very simple: to create maximum visual drama that never tires no matter how times you go up and down! Origami created the imagery based around a celebration of human achievement [...]
In pursuit of anti-process In pursuit of the irregular.
Origami were approached by a restauranteur in Salò (on the shores of Lake Garda, Italy) with a somewhat irregular brief. They told us that local gossip had spread that the ownership of their restaurant was changing hands and that they would like us to combat this rumour whilst at the same time increasing business. Origami’s response [...]
Mirabilandia
Brands need to entertain like never before. Even the once considered stuffy area of B2B communication now has many players who fully embrace entertainment as a valuable brand asset. Mirabilandia, one of the largest theme park in Europe, knows better than anyone that if they’re not continually 100% in tune with their customers’ concept of [...]
Because, because, because.
At various client presentations over the last 3-4 years I’ve expressed the following: ‘the fact that design doesn’t always present itself as a tangible return on investment is both the most difficult and the best part of being a designer’. Now though I’ve come to realise that this isn’t quite accurate as it is, in fact, [...]
A guide to buying recession-busting services
1. Instinct. Trust your instincts when appointing an agency – they’re often as reliable as any drawn-out credentials process. If you’re not 100% sure arrange an informal meeting after work hours and outside of your office environment to get more ‘under the skin’ of the agency. 2. Trust. Once you have commissioned an agency trust [...]
Brands need to entertain like never before
Even the once considered stuffy area of B2B communication now has many players who fully embrace entertainment as a valuable brand asset. Mirabilandia, one of the largest theme park in Europe, know better than anyone that if they’re not continually 100% in tune with their customers’ concept of entertainment they’ll lose their long established reputation [...]
A valued commodity.
How many companies are there out there who are content that a project has been processed and has left its premises. Content that the appropriate wheels have been greased, meetings have been had and that the relevant backs have been patted. Most of us have worked in such environments. I myself have worked for such [...]
Alchemy
What do artists need more than anything else? – The space to express themselves. The Alchemy journal was designed and produced in a economical broadsheet format in order that neither space nor cost were going to compromise freedom. Publishing Advertising Copywriting Photography Illustration
Mapping Milano Marittima’s success