Client: Party of Two

Creating anatomically-correct identities can often prove to be a challenge. This certainly proved to be the case for a new fashion brand called Party of Two who commissioned Origami to create an identity that properly reflects the core essence of this highly technical and impassionate sport. Critical to achieving success was our ability to draw the horse as precisely as possible whilst also considering all practical issues in relation to application and production.

Client: Zeta 3

Origami were commissioned to create an identity for a new coffee company looking to make sense of the vast array of suppliers and services available in the exploding, and often confusing, market of coffee capsules.

Origami created an identity that is simple and confident in its look-and-feel whilst also making sure that its application is as tactile and sensory as its core subject – coffee.

What sets Carnevali&Stern services apart form others? Clients go to them based on need not desire – decisions made by their heads not their hearts.

Origami developed 360° communication solutions in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high levels of service. This approach was created to avoid any unnecessary over-inflated statements and instead make more evident what they already have – efficient, reliable and hassle-free services.

A major part of Origami’s review of Carnevali&Stern’s communications was how they distinqished between B2C and B2B audiences. Simple and economical brochures were created that serve as powerful tools for commercial development.

> Identity
> Brochures (B2B/B2C)
> Direct marketing
> Web communication (B2B/B2C)
> Advertising

Client: ShowLook

Sin dal lancio dell’ iPad, molte aziende hanno velocemente riconosciuto l’enorme potenzialità di questo dispositivo rivoluzionario.

In collaborazione con ShowLook e l’Accenture Innovation Center di Milano, Origami ha sviluppato un’applicazione studiata per il settore della moda. Nello specifico, si è resa la consultazione dello showroom molto intuitiva e coinvolgente, permettendo di visionare e creare i diversi abbinamenti con un semplice tocco.

English version

Ever since the launch of the iPad just over one year ago businesses have been quick to recognise the enormous variety of opportunities that this new portable tablet format has given them.

In collaboration with ShowLook and Accentures’ Innovation Centre in Milan, Origami has developed an application specifically designed for the fashion sector. The opportunity identified is an application that makes the B2B showroom environment much more efficient and engaging through the creation of various mix and match features that makes a brands’ entire collection available to browse at the swipe of a hand.

Client: Life Ben-essere

Origami were recently commissioned to create a new identity for a new wellness service based in Cesena, Italy. The solution created was based on the simple and effective rationale of creating a simple logo as a foundation point and then concentrating on imaginative and sympathetic application.

Origami have completed a series of publicity vehicles to push membership subscriptions for Fitness Best Innovations (FBI). With a focus on immediate at-a-glance communication Origami have created for this wellbeing activity a fresh and energetic message that sets it apart from competition by promoting a no-nonsense approach to physical and mental personal improvement.

What makes one engineering brand stand out from another? By communicating their core values and how those values impact feet-on-the-ground solutions for their clients.
Origami produced roots-up communication that expressed precisely these values.

Website
Printed literature
Sign systems
Advertising
Copywriting
Photography

Che cos’è che rende indistinguibile un marchio di ingegneria da un altro?
Origami produce una comunicazione radicata che esprime in maniera precisa questi valori.

Sito web
Pubblicazioni specifiche
Segnaletica da interni ed esterni
Pubblicità
Redazionali
Fotografia

By Paul Thompson

A leading and well respected Financial Times journalist, Mike Southon, recently suggested that 2009 would be a great year in which to start a new company – citing that turbulent times often inspire innovation and re-imagination.

This clearly suggests that those companies within the creative and technology markets have a particularly great opportunity to show their metal.

Conversely though it has often been said that the first things that clients cut back on during economic downturns are their design and marketing budgets. This somewhat traditional approach suggests that they regard this side of their business as a non-critical expenditure – that it is something that they can operate well enough without. It also suggests that they have either underestimated its full potential, have historically received poor service – or both.

My hope is that all forward-thinking clients view good ideas as a critical part of their business and therefore, by association, design services too.

A GUIDE TO BUYING RECESSION-BUSTING SERVICES

1. Instinct. Trust your instincts when appointing an agency – they’re often as reliable as any drawn-out credentials process. If you’re not 100% sure arrange an informal meeting after work hours and outside of your office environment to get more ‘under the skin’ of the agency.

2. Trust. Once you have commissioned an agency trust them to do their job well.

3. Honesty. Encourage an open and honest relationship. It is absolutely critical that both parties are able to speak their hopes, desires and concerns freely – it is this dynamic that can make the difference between mediocrity and excellence.

4. Vision. Don’t compromise your vision unless your agency gives you a compelling reason to change or adjust it.

5. Listening. It has been said that we have two ears and only one mouth for a reason. If you find that the agency are not listening to you – make yourself heard.

6. The brief. The best briefs are no longer than two sentences long. It’s not always easy but it’s an excellent way of concentrating the mind on exactly what you want from your communication piece.

7. Push. The brief is only the starting point – a good consultancy will help you push the brief beyond its original parameters.

8. Enjoy. The design process should be an enjoyable one – if you’re not enjoying the journey change the the dynamics in some radical way.

9. Don’t settle for being cool. Cool is conservative fear dressed in black

10. Value. Don’t settle for just aesthetics – your communication vehicle needs to sell your products or services first and look good second. Demand value for your money.

11. Feedback. Agency to client feedback (good and bad) is very important – any good consultancy should also be interested in how their work performs beyond the production and invoicing phase.

12. Client to agency feedback (good and bad) is also very important – you’ve no idea how few clients do it – but it promotes rewarding and long-lasting relationships.

13. Response. How your agency responds to your feedback is the mark of how good they truly are.

Origami were commissioned to create a new brand strategy for two newly-combined car repair activities. Origami’s objective was to communicate the increased value generated by the combined services without alienating their existing client base.

In the development of our understanding of Carnevali&Stern’s market it became obvious that there was a need for a feet-on-the-ground solution based on the fact that clients go to them based on practical need as apposed to personal desire.

Origami developed a series of communication pieces in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high levels of service. This approach was to avoid any unnecessary inflated statements and instead make more evident what they already have – efficient, reliable and hassle-free services.

Brand

Web communication

Web enterprise

Advertising

Way-finding