Origami were commissioned to create a new brand strategy for two newly-combined car repair activities. Origami’s objective was to communicate the increased value generated by the combined services without alienating their existing client base.
In the development of our understanding of Carnevali&Stern’s market it became obvious that there was a need for a feet-on-the-ground solution based on the fact that clients go to them based on practical need as apposed to personal desire.
Origami developed a series of communication pieces in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high levels of service. This approach was to avoid any unnecessary inflated statements and instead make more evident what they already have – efficient, reliable and hassle-free services.
Brand
Web communication
Web enterprise
Advertising
Way-finding
Decisions of the head
Origami were commissioned to create a new brand strategy for two newly-combined car repair activities. Origami’s objective was to communicate the increased value generated by the combined services without alienating their existing client base.
In the development of our understanding of Carnevali&Stern’s market it became obvious that there was a need for a feet-on-the-ground solution based on the fact that clients go to them based on practical need as apposed to personal desire.
Origami developed a series of communication pieces in documentary style that reflected Carnevali&Stern’s expertise, pride and overall high levels of service. This approach was to avoid any unnecessary inflated statements and instead make more evident what they already have – efficient, reliable and hassle-free services.
Brand
Web communication
Web enterprise
Advertising
Way-finding