Brands need to entertain like never before

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Even the once considered stuffy area of B2B communication now has many players who fully embrace entertainment as a valuable brand asset.

Mirabilandia, one of the largest theme park in Europe, know better than anyone that if they’re not continually 100% in tune with their customers’ concept of entertainment they’ll lose their long established reputation for pushing the boundaries.

Origami worked hand-in-hand with Mirabilandia’s marketing team and designer Alberto Cassani to create a website that dynamically communicates the excitement on offer.

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